Selfridges unveils experimental pop-up featuring 3D printing robots

Selfridges has launched an experimental pop-up store at its Oxford Street location called Supermarket, featuring 3D printing robots.

The pop-up will include a curation of “innovation-leading brands and inspiring collaborations.”

Customers will be able to watch 3D printing in real-time and discover how materials such as atmospheric carbon are created.

According to the department store, the 3D-printing robots will create everything from “juicy plant-based steaks to lightweight handbags and recycled plastic furniture on demand.”

Supermarket will also introduce new ownership concepts and exclusive NFT digital artworks, available to purchase in store.

READ MORE: Selfridges launches world-first metaverse department store

In addition, the store will feature a 2.3m tall robot from environmental organisation Parley for the Oceans, which uses 3D printing to transform plastic pollution into items including homeware, clothing and sunglasses.

Dutch fashion designer Iris Van Herpen will also showcase a series of exclusive shoppable laser cut corset belts and made-to-order dresses utilising recycled ocean plastic, while Jean Paul Gaultier will feature their first 3D printed shoes.

“Through this year’s creative theme, Superfutures, we’re examining the future of retail, inviting customers to join us,” Selfridges acting creative director Emma Kidd said.

“With our Project Earth commitments at its heart, Supermarket brings to life our imagined future shop, offering product on demand as well as items made from future facing materials such as pineapple leather.

“We’re excited for our customers to explore Supermarket and hope to spark thoughts and conversation around consumption and physical ownership.”

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