Google launches Retail Search for ecommerce sites

Google has launched a new feature which aims to help ecommerce sites visibility on the search engine and help shoppers find more relevant results.

The new solution, which is called Retail Search, provides Google-quality search and recommendations on retailers’ digital properties.

It has also been designed to give retailers the capabilities of Google’s search engine on their own domains.

Google hopes that Retail Search will help merchants improve on-site search and overall shopping experience online.

Negative online experiences cost US retailers $300 billion every year, with 76% percent of consumers reporting unsuccessful searches caused them to forgo purchases from retail websites, according to research conducted by The Harris Polls and Google Cloud.

Retail Search aims to address this issue and minimise search abandonment meanwhile encouraging sales by improving customer experiences.

The new solution is fully customisable and allows organisations to create shopper focussed search experiences while rely on Google’s indexing, retrieval and ranking.

Ecommerce merchants can apply business rules to fine-tune what customers see, diversify product displays, filter by availability and add custom tags, as they see fit. Hopefully allowing them to drive desired outcomes for engagement, revenue or conversions.

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