Westfield expands partnership with Clearpay UK

Unibail-Rodamco-Westfield (URW), the owner and operator of Westfield shopping centres across the US, UK and Europe, has announced the expansion of its international brand partnership with BNPL firm Clearpay.

Clearpay will become URW’s official BNPL brand partner, with a programme of consumer advertising and experiential activity at the brand’s London flagship centres, Westfield London and Westfield Stratford.

Since July 2021, URW and Clearpay, under Clearplay’s U.S. brand Afterpay, have jointly invested in successful new technology-driven customer experiences, retail innovation, events, experiential media, and on-premise advertising in the US.

“We are delighted to welcome Clearpay to Westfield London and Westfield Stratford City bringing a new way to shop in store to many retailers whilst offering customers increased choice and flexibility in how they shop,” Unibail-Rodamco-Westfield Europe head of brand experience and partnerships Grace Charge said.

READ MORE: Klarna wants to ditch BNPL association

“Through our international partnership, Clearpay will now be able to engage with almost half a billion Westfield customers across our network of centres in the US and UK, combined.

“We look forward to developing more innovative and exciting experiential activity with Clearpay in the UK and beyond.”

Clearpay UK country manager Rich Bayer added: Our flexible pay-in-four solution saved our customers up to £28 million in credit card fees last year in the UK alone and drove £739 million in incremental sales for UK merchants.”

“By extending our partnership with URW to the UK, we are giving consumers the ability to spend responsibly  via our flexible payment option, while also supporting brands to drive incremental sales across URW’s portfolio of centres.”

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