Urban Outfitters supports launch of Smiley x André Saraiva NFT

Urban Outfitters will be supporting the launch of Smiley NFT artwork by legendary graffiti artist André Saraiva, in celebration of the brand’s 50th year anniversary.

On April 15 2022, 500 NFTs will be launched by the fashion retailer to mark Smiley’s 50th year anniversary milestone, as part of the Smiley Collectors’ Edition.

Smiley has enlisted the creative eye of Sarah Andelman, co-founder of the world-renowned Parisian concept store Colette, to curate 50 halo partnerships

As part of the halo partnerships, famous graffiti artist André Saraiva has reimagined the iconic Smiley logo.

Active in the early Parisian graffiti movement, André became widely recognised for his cartoonish characters and alter ego Mr. A, which became his signature design and an iconic character in the fashion and art scene across the globe.

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For the 50th year anniversary, André has created a set of signature works of art with his unique take on the iconic Smiley logo, creating a limited-edition set of designs.

The unique Smiley logo design by André has been developed into a NFT artwork with 500 editions available and sold via Urban Outfitters on OMGdrops.com.

The NFTs will not only act as collective artwork, but “utility tokens” that will unlock prizes and rewards for select NFT ticket holders; to be announced weekly over the course of 10 weeks.

Consumers will have access to purchase these digital assets using Ethereum, a form of cryptocurrency, priced at 0.2ETH, the equivalent of approximately £393.

All Urban Outfitters profits will be going towards to ‘Free Movement Skateboarding’, a sponsored NGO partner to The Skateroom.

As part of the 50-year anniversary, Urban Outfitters will also retail a range of Smiley Collectors’ Editions as homeware and fashion pieces online and in-stores, including collaborations with iets frans, Crocs and Eastpak.

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