Gopuff appoints former Amazon executive to oversee North American business

Gopuff has appointed former Amazon executive Maria Renz as senior vice president of its Northern American business.

Renz will oversee the delivery company’s strategy in the US, starting in May 2022 and reporting directly to Gopuff’s co-founder and co-chief executives Rafael IIishayev and Yakir Gola.

For the past two years, Renz has been executive vice president of consumer finance and wealth management for banking company SoFi.

Prior to this, Renz spent 18 years spent in various management and executive roles at Amazon, working as director for health, beauty and grocery from 2002 to 2007.

In 2013, Renz became chief executive of Quidsi, the e-commerce platform for baby care products that Amazon acquired in 2010. In 2015, she became vice president and technical adviser to Jeff Bezos, and in 2017 became vice president of delivery experience.

“Maria has an incredible track record of successfully leading cross-functional teams, strategically executing on new initiatives and constantly innovating,” Gola said in a statement.

READ MORE: Leaked documents reveal Gopuff is raising fees, cutting shifts and slashing delivery hours

The new appointment is in line with a new organisational structure for Gopuff to improve financial performance.

In March, the company laid off around 3% of its global workforce, around 15,000 employees.

Renz’s appointment comes two months after the company named former Booking.com executive Bryan Batista to lead its international business.
The appointment of a North American SVP was first disclosed in a letter to employees last month, that described Gopuff’s new structure.

In the letter, posted by Business Insider, the co-founders said that naming new lead executives over its two main operating divisions reflects the company’s growth, new key objectives and its aspirations to become an industry leader in convenience delivery.

“The new business structure was developed to refocus our workforce on our key objectives and enable our company to think globally, and execute locally,” the letter stated.

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