Banana Republic to close UK website on 31 May

Ecommerce

Banana Republic will be closing its UK website on the 31 May, marking the end of the fashion brand’s business presence in Britain.

A message to consumers on the site says it will close just before midnight on 31 May and that “until this time, you can still shop this website as normal”.

Shoppers looking to buy from the brand are advised to “follow Banana Republic on various social channels, including Facebook, Instagram, and on Twitter to stay up to date on any future shopping alternatives”.

At one time Banana Republic had nine high street stores across the country, but the low-end luxury clothing and accessories brand has been operating as an online-only retailer since 2016, when sales began falling in 2016 and it closed its bricks and mortar shops.

Read more: Gap launches first NFT collection 

The retailer, which was originally established in 1978, was acquired by Gap Inc in 1983.

The Gap brand closed all of its stores in the UK and Ireland last year. Since then Next acquired 51% of the shares of the brand and earlier this month opened the first Gap concession at its flagship Oxford Street store.

Under the terms of the agreement, Next will also be operating Gap’s ecommerce business, offering “extensive” click-and-collect options for online shoppers. Next is currently the UK’s biggest internet clothing retailer, ahead of both Asos and Boohoo.

It remains unclear if the Next’s partnership with Gap also included the Banana Republic business.

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1 Comment. Leave new

  • Not surprised,the website and products available on the UK site were quite limited for a number of years now. If only they had offered the full selection that was on the USA site

    Reply

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