Ebay launches ‘imperfects’ offering to drive fashion circularity

eBay UK is launching Imperfects, a new platform selling clothes, shoes and accesories which are considered new but have defects.

The range is offering items from over 100 high-street and high-end designers including North Face, Off White, Puma, Fila, and Timberland at up to 60% off.

Described as “the fashion equivalent to wonky veg” the initiative aims to “save almost perfect items from going to landfill.”

Imperfect items may include defects such as a small scuff or mark, a button missing or a loose thread that may have been from the factory or are ex-display, which means they can’t be sold at full price as it did not meet the manufacturers strict quality standards.

All imperfections are clearly labelled in the listing with accompanying photos so customers know exactly what they are getting. Purchases also come with free shipping and 30 day returns, with a money back guarantee.

READ MORE: Ebay appoints new chief product officer

According to new eBay data, searches for ‘preloved clothes’ have multiplied 9x in the last year and searches for ‘used dress’ are up by 156%.

In addition, the online marketplace’s global 2022 Recommerce Report discovered that while financial reasons remain the primary motivator for circular commerce, 42% of eBay buyer respondents also cited environmental concerns and a hope to reduce waste.

“With growing financial pressures and the climate crisis continuing to be at the forefront of consumers’ minds, we’re proud to launch Imperfects as another avenue to help keep fashion items out of landfill,” said eBay head of fashion Jemma Tadd.

“It’s often the fashion items that may have not made the ‘cut’ and failed quality assurance checks – as a result customers would not have had the opportunity to purchase the items.

“eBay is providing a platform for these items to be given a second chance, and be sold, despite their imperfections.”

The platform is launching this week to mark Earth Day, 22nd April.

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