Boohoo has integrated the Aiimi Insight Engine to deliver next generation data management and discovery capabilities.
The initial focus will be on data subject access request (DSAR) and deletion of data for customers and employees.
With the Aiimi Insight Engine, Boohoo will be able to “proactively monitor and manage high-risk data stored in unstructured repositories” such as SharePoint and OneDrive.
The technology will also interconnect all information across the organisation.
According to the company, streamlining processes with the platform will save substantial manual hours when dealing with DSAR and deletion tasks and remove more than 10 systems from involvement in their completion.
The adoption of the platform comes in response to a period of rapid growth for Boohoo, which includes the acquisition of multiple companies since GDPR came into effect in 2018, extending the firm’s data management requirements.
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Boohoo chose the Aiimi Insight Engine for its “proven capabilities around information management and discovery.”
“As custodians of data, we are committed to protecting our customers’ and our colleagues’ privacy,” Boohoo Group chief information officer Jo Graham said.
“With the Aiimi Insight Engine, we are delivering robust end-to-end processes for DSAR and deletion, while reducing costs and increasing efficiency.
“As we look to the future, the potential of the platform also presents exciting new use cases for driving further commercial value for our customers.”
Aiimi chief executive Steve Salvin added: “Retailers face significant challenges when it comes to data management, as customer data and preferences, systems, and the data management practices and regulations that govern their usage are subject to change.”
“By implementing the Aiimi Insight Engine, data compliance rules and processes can be automated and adjusted as required, ensuring agility and scalability.
“We are excited to deliver value for boohoo while exploring new use cases for increased automation across the business.”
