Currys’ ShopLive paying dividends for the company

Electronics retailer Currys’ omnichannel service ShopLive is starting to pay dividends for the company, according to chief information officer Andy Gamble.

The service, which launched in June 2020, connects customers to a video chat with a tech expert.

“ShopLive is an incredible way for us to engage with our customers, bringing the best of in-store and online together through a video call to help you choose, afford and enjoy your technology,” Gamble wrote in a LinkedIn post.

READ MORE: Currys launches new scheme to address UK e-waste problem

“With over four million calls under our belt and a 4.4/5 rating, customers are still telling us they love it.

“Not bad for something initially built in six weeks. Really proud of the brilliant teams who made this possible and to our ShopLive superstars for delighting our customers, day in day out, for the last two years.”

The Currys ShopLive omnichannel offering turned two on Friday.

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