Meta opens first brick-and-mortar store to help demystify the metaverse

Meta is opening its first ever physical retail space, which aims to demystify the metaverse for consumers.

The Meta Store will be located on the Meta Burlingame campus, home of its metaverse-focused Reality Labs division

Set to open on May 9, the the 1,550-square-foot location will feature demos for its Quest 2 VR headset and video calling device Portal, as well as its Ray-Ban smart glasses.

The devices, with the exception of the Ray-Ban glasses, will be available to purchase via the store. The products can also be bought online through a new shopping tab on

Image of man wearing Meta Quest in the Meta Store

READ MORE: Meta suffers new setback with WhatsApp payment plans

“Having the store here in Burlingame gives us more opportunity to experiment and keep the customer experience core to our development. What we learn here will help define our future retail strategy,” head of Meta store Martin Gilliard said.

“The Meta Store is going to help people make that connection to how our products can be the gateway to the metaverse in the future.

“We’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it.”

The tech giant has said it will spend $50m to develop the metaverse “in a responsible way” over the next 10 to 15 years.

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