Waitrose rolls out parking payment app in partnership with Flowbird

Waitrose has introduced a new parking app in collaboration with Flowbird Smart City UK.

The Flowbird app allows customers to pay for parking faster and offers a complete digital alternative to paying with cash.

App users can book their parking session on arrival at the grocer’s car parks, and even have the option to extend their stay whilst shopping.

The app sends out a reminder when the parking time is due to end.

READ MORE: Waitrose expands partnership with Deliveroo to 70 more stores

Users are able to redeem their parking fee based on a small in-store spend threshold by showing the app, or a physical receipt if they paid with cash.

“We are very proud to work with a respected retailer such as Waitrose to improve the shopping experience. Thanks to Flowbird’s solutions, Waitrose’s customers can now pay for parking with apps, card and cash – so there’s an option for everyone,” Flowbird managing director Danny Hassett said.

The parking app is now available for use at at 14 of Waitrose’s car parks across the UK including Alderley Edge, Balham, Guildford, Monmouth and Rickmansworth.

Waitrose customers can download the parking app via a QR code located on the side of Flowbird’s parking terminal or directly via the Apple and Google Play store.

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