Jiffy is pledging to price-match more than 150 products available on Tesco’s online store and discount a further 460 lines “in response to the cost of living crisis”.
The Tesco.com price match promise, alongside the discounting, means that up to 24% of Jiffy’s available range will be “offering customers better value for money and savings”.
The rapid delivery firm said that its price-matching and discounting efforts were in “stark comparison” to that of supermarkets “such as Morrisons with price cuts only impacting around 6% of its total sales volume”.
Jiffy’s dark stores typically stock around 2,000 SKUs.
The 150 selected products will be price matched against Tesco.com every week. However, the comparison excludes Clubcard offers and promotions.
Jiffy said it had seen a significant increase in “planned buying’” as customers begin to use its app to stock up for the week ahead, rather than simply convenient, impulse purchases.
“It is therefore fast becoming a contender for the weekly shop, challenging not only local convenience shops and other rapid grocery delivery companies, but also the nation’s most popular supermarkets,” Jiffy said.
Jiffy’s buying director Justin James commented: “We are seeing the highest rise in inflation since 1992 and as a result the cost of living is having a devastating impact on households across the country.”
“We are responding by offering savings across a quarter of our range and have chosen to price match Tesco.com because we want to allay any misconceptions that fast delivery should come at a cost to consumers.”