Ebay UK has joined the British Fashion Council as its newest patron, joining brands such as Mulberry, Selfridges and M&S as official patrons.
The marketplace will “contribute to the BFC’s mission to make positive change in the fashion industry – notably, driving awareness of sustainable fashion for buyers and sellers, and progressing innovation for re-use and resale solutions,” according to the organisation.
As well as supporting the BFC in its work, the patronage will also help eBay as it emphasises its sustainability credentials in engaging with both brands and consumers.
“For 25 years eBay has been connecting shoppers with their favourite brands, helping to make fashion more accessible for everyone,” eBay UK head of fashion Jemma Tadd said.
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“Our patronage of the British Fashion Council is a demonstration of our commitment to UK retail and the fashion industry.”
British Fashion Council chief executive Caroline Rush added: “E-commerce is a major part of the fashion industry, helping to raise the profile of many British designers and brands among a global audience.”
“As the fashion industry increasingly looks to reduce its impact on the environment, eBay’s marketplace model can help drive forward a more circular fashion industry, which is vital for ensuring the future of British fashion.”
The news comes after the marketplace recently launched its Imperfects initiative, a new platform selling clothes, shoes and accesories which are considered new but have defects.