Dyson has unveiled a new technology space in Harrods’ Knightsbridge department store.
The interactive pop-up will showcase all Dyson technology including its latest innovations in haircare, environmental care and cord-free floorcare.
It also features a luxury private styling station where Harrods customers can have their hair styled by a Dyson stylist using the new Dyson Airwrap multi styler, Corrale straightener and Supersonic hair dryer.
In addition, the brand will offer customisation and personalisation services, as well as exclusive colourways and complimentary gift-wrapping.
“Dyson operates more than 300 Dyson stores worldwide, and our Dyson Demo store at the world’s leading luxury department store, Harrods will add to our growth plans for the future,” Dyson senior direct retail manager Yvonne Foley said.
“Together with Dyson’s flagship Demo Store on Oxford Street, mall demo zones around the UK and our direct online store form a part of our ambitious direct-to-consumer plans for the future.”