Primark announces major expansion of its Sustainable Cotton Programme

Primark has committed to train 270,000 cotton farmers in more sustainable farming methods in India, Pakistan and Bangladesh by the end of 2023.

To reach the 275,000 total, the fast fashion giant has pledged to add 125,000 more smallholder farmers to its programme.

This will expand the number of farmers by over 80%, having already trained nearly 150,000 farmers across the three countries, 80% of whom are women.

Primark developed the programme and launched the first pilot in India in 2013 in collaboration with agronomic experts, Cotton Connect, and the grassroots organisation, the Self-Employed Women’s Association, with the aim of reducing its impact on the environment, changing the way the business sources its cotton and improving the livelihoods of farmers.

READ MORE: Primark launches new website to help customers check availability

The programme supports the retailer’s commitment that 100% of the cotton in Primark’s clothes will be sourced from the Sustainable Cotton Programme, organic or recycled by 2027 and all its products will be from recycled fibres or more sustainably sourced materials by 2030.

Currently almost 40% of Primark clothing is made from recycled fibres or more sustainably sourced materials.

All of these products can be found by customers in stores by looking for the blue heart of the Primark Cares label, located across all departments.

“We developed our Sustainable Cotton programme with our partners almost a decade ago to reduce the impact on the environment, support farmer livelihoods and improve the way we source our cotton. We’re proud of how far it’s come, evolving into the largest of its kind of any single fashion retailer,” Primark Cares director Lynne Walker said.

“It has taken time to build a programme of this scale, and the positive impact it has had on the livelihoods of thousands of farmers means we can continue its expansion.”

Click here to sign up to Charged free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.