Toms has partnered with Astound Commerce to migrate its ecommerce experience to Salesforce Commerce Cloud Storefront Reference (SFRA).
The implementation also included integrations to support customer loyalty (CrowdTwist), personalisation, product recommendations and reviews (Einstein, PowerReviews) and customer data insights (Custora).
The initiative also adds a variety of payment options, including PayPal, Apple Pay, Klarna, AfterPay, and Clutch Gift Cards.
The footwear brand and Astound also partnered on solving order management system functionality needs via SFCC.
“Astound Commerce has been a fantastic partner for TOMS,” Toms vice president global technology Marie Thomas said.
“Its depth of experience has been invaluable as we navigated critical decisions involving the selection and implementation of Salesforce solutions that fit our objectives.
“We are thrilled with the end result and see it as a key enabler of our goals to attract a new demographic of customers, showcase TOMS’ brand position, and communicate our updated giving model.”