Asda has signed a deal with Jaja, in conjunction with Visa, to provide digital, reward-led credit cards to its 18 million customers across the UK.
The new credit card, to be launched later this summer, will enable customers to earn rewards on their credit card spend which they will then be able to redeem at Asda, in-store or online.
The initial credit card offering will mark the start of Jaja’s long-term relationship with Asda, offering customers good value credit alongside “exceptional rewards at a time when households need it most.”
The partnership comes just weeks after the credit card lender announced a multi-million-pound investment of up to £120m from KKR and TDR Capital LLP, who have now become majority shareholders of the business.
The announcement is part of Jaja’s ambitious growth plans to become the UK’s leading digital lender by 2025.
Jaja’s growth will also be underpinned by a significant recruitment drive that will see a 40% increase in its employees before the end of 2022.
“At a time when inflation continues to rise and household budgets are being squeezed, we’re able to offer Asda’s 18 million customers the opportunity to get something back from their credit card,” Jaja Finance chief executive David Chan said.
“Our expertise in digital payments and lending means we can offer them access to credit when and where they need it alongside simplicity, rewards and good value for money.”
Asda money, mobile and gift cards senior director Katie Walley added: “Our purpose here at Asda Money is to help our customers save time and money.”
“We work with a wide range of partners for all our products and services, choosing exciting and innovative partners to work with to bring great value products for our shoppers.
“When we met with Jaja we were very impressed with their capabilities both now, and what they plan to offer for customers in the future. Together we have built a great proposition, offering simplicity and rich rewards for our customers which we can’t wait to bring to the market.”