Klarna launches virtual shopping functionality

Klarna has announced the launch of its virtual shopping functionality to empower in-store teams.

The new offering will help in-store teams share photos and videos of items and demo products live directly from the store floor, from home or even from emerging dark store concepts, via the new merchant facing Klarna store app.

Retailers integrated with Klarna can easily add virtual shopping to their online stores to deliver a “true omnichannel experience”.

Once enabled, they can gain insights into shopper interactions and sales, enabling them to improve overall performance.

Once connected, they can begin engaging with consumers by text, chat and video, making it easy to provide personalized recommendations, schedule in-store appointments, and stay in touch.

Consumers can view photos and videos of items up close and watch live product demos directly from the store floor – demonstrating everything from how a piece of clothing fits off the rack to the colour of a cosmetic product or the size of a piece of furniture.

The launch builds upon the successful acquisition of Hero.

“At Klarna, we want to provide the world’s best key element: human interaction. With Virtual Shopping, we replicate the brick-and-mortar experience of receiving personalised advice from an in-store expert and bring it to the online realm,” Klarna chief marketing officer David Sandström said.

“This will empower our partnered retailers around the world to bring their online stores to life and build customer relationships that last.”

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