Marketing is more important than ever. With consumers choosing products, brands and services not just based on price but on sentiment, affinity and their ethical credentials, it’s key for marketers to get it right or miss out on a completely new and dynamic consumer.
The tech retail sector has been acutely impacted by this change, with social commerce and virtual worlds blurring the lines between marketing and retail more than ever before. From major ecommerce names such as Boohoo and Asos to tech giants like Amazon, Meta and Google, £billions are being spent to retain customer loyalty and drive brand engagement in a relentlessly competitive marketplace.
The latest addition to the Retail Gazette family, Marketing Beat is an independent online news publication, providing the latest and most important marketing news, trends, opinion and insight.
With a free daily newsletter delivering high-quality, independent content from across the rapidly evolving sector, Marketing Beat will be ‘beating the drum’ for UK marketing professionals.
Catering to both business professionals and marketing-savvy members of the public, Marketing Beat delivers dynamic, engaging and neutral coverage, directly to readers’ inboxes.
“Marketing is an essential part of every business and the tech and ecommerce sector is no different,” said Marketing Beat editor Jacqui Parr.
“We know that people are busier than ever and want fast, accurate news delivered straight to them with no fuss. So that’s what we’re doing; and in doing so we’re beating the drum for the whole of the UK’s marketing sector.”
Marketing Beat brings its readers daily news and features from right across the sector, reporting on a rapidly-changing set of goals
Stories cover everything from Elon Musk’s latest Twitter updates to online marketing strategies and the creative behind them, to what’s happening behind closed doors at the UK’s largest marketing and creative companies.