GoPuff has appointed former Disney chief executive Bob Iger as an advisor and investor.
Iger will advise GoPuff’s co-founders and co-chief executives Yakir Gola and Rafel Ilishayev.
He will also work with the rapid delivery firm’s broader executive team to help deepen its consumer engagement and growth globally.
Iger is widely regarded as one of the most successful and innovative chief executives in history and he joins GoPuff as the company is looking to expand its global footprint and launch new verticals.
The ultrafast grocer holds over 70% share of the US instant commerce category, according to YipitData.
“Bob Iger is one of the most important and visionary business leaders of this generation. He defined consumer engagement, product innovation, and organisational excellence,” Yakir Gola said.
“I am so proud and excited that Bob is joining team blue. Gopuff is building a platform designed for the future of the consumer industry and nobody understands consumers better than him.”
Iger added: “It’s been exciting to spend time with Gopuff leadership learning about the company, the founders, and their aspirations.”
“I am excited to advise, mentor, and support the executive team as they continue building a company uniquely designed for how consumers are changing and growing.
“I believe consumer commerce will be very different in the near future and Gopuff is building the platform to power it.”
Terms of the investment were not disclosed.