Snug recently hosted its latest live shopping event called ‘Snug Presents’ – an exclusive gig that featured three iconic boybands, Blue, 5ive and Blazin’ Squad.
The hybrid event, which was in-person and live-streamed, is Snug’s most recent marketing innovation in the social commerce space.
The brand has said it is on a mission to challenge the status quo with its fun and innovative techniques to engage its digitally native audience.
Snug’s past two live shopping events have helped to increase the brand’s awareness in the UK by 1.2% between December 2021 and April 2022, according to recent YouGov research.
The hybrid live selling event, which took place in London, received more than 11,600 entries to win tickets and generated 100,000 impressions by users across social media.
Snug also hosted an Instagram Live Q&A for the boybands afterwards and garnered over 700,000 views across its stories and posts on its Instagram and Facebook channels.
The top-selling product of the evening was the Instagram-favourite, Cloud Sundae two-seater sofa in Midnight Blue.
Snug continues to pioneer the social commerce space, building on the success of their Q4 live selling event which featured Katherine Ryan and virtually filled Wembley arena.
“More than ever, retail must evolve to embrace the experiential and entertaining elements of the online world, to capture new audiences and replicate the way that people consume media,” Snug founder and chief executive Rob Bridgman said.
“At Snug we see an opportunity to be more than just an e-commerce brand – we want to genuinely engage and entertain consumers.
“Continuing to pioneer live shopping in the UK market is a great way of achieving this – our latest hybrid online and in-person event enabled us to show Snug’s personality and connect with our customers in a fun, unique, dynamic way.”