Asda taps Blue Yonder’s order management to accelerate omnichannel transformation

Asda is expanding its partnership with Blue Yonder by leveraging its Luminate Commerce solutions to modernise its order management capabilities.

The supermarket giant partnered with Blue Yonder last year to digitally transform its end-to-end supply chain and retail operations.

Asda will also partner with Bringg, a Blue Yonder technology alliance partner and the leading delivery and fulfillment cloud platform, to make each element of the supply chain seamless, connected and orchestrated.

Asda is comprised of supercentres, superstores and smaller supermarkets. The retailer also runs petrol filling stations and Asda Living stores, which offer its popular George clothing and home merchandise lines.

The company employs more than 140,000 colleagues serving more than 16 million customers who shop in its stores and online weekly.

With Blue Yonder’s order management (OMS) microservices, Asda will be able to process orders faster, provide customers with real-time inventory visibility and connect with the entire supply chain, considering the capacity to fulfil demand across any channel.

READ MORE: Asda partners with Jaja to launch digital reward credit card

It will also be able to provide dynamic slotting options to the end customer for both home deliveries and pickup in store.

“Omni-channel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey,” Asda chief information officer Carl Dawson said.

“We have been extremely impressed by Blue Yonder’s OMS microservices, which we will deploy across our grocery, clothing and general merchandise segments.”

Blue Yonder vice president, commerce Gael Ramaen added: “Asda is leading a game-changing retail transformation focused on customer centricity, from first to last mile.”

“We are very excited to extend our relationship with Asda into an area where we are connecting e-commerce with a true omni-channel landscape.

“Our modern OMS microservices are engineered to scale, perform and operate under the highest volumes seen on the market. Our OMS microservices, SaaS native, API-first components leverage the latest technology and engineering to speed up our clients’ transformations.”

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