Next and Zalando partner with Weird Fish for ecommerce push

Weird Fish is strengthening its overseas reach and year-on-year ecommerce success by launching new partnerships with online retail giants Next and Zalando.

The brand will host its full range of womenswear and menswear across Next and Zalando’s ecommerce sites.

This will allow Weird Fish to reach more than 53 million active customers globally across 93 countries.

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The collaborations come following a record year of online sales for Weird Fish, with the brand taking £21m of total ecommerce revenue in 2021, compared to £12m in 2020.

The new open market partnerships consolidate Weird Fish’s existing online presence with ecommerce leaders Amazon, Ebay and OnBuy, as the brand drives forward its plan to expand internationally.

In 2021, Weird Fish took an entire year’s online revenue in one month, with overall sales also exceeding £35.5m – a +71% uplift compared to 2020.

The retailer has also recently announced plans to “reward customer loyalty and provide support in the face of rising living costs” by freezing prices for its Spring/Summer trading period.

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