Puma partners with parcelLab to drive online sales

Puma is partnering with parcelLab to enhance its customers’ post-purchase experience and drive sales through delivering personalised and proactive communications across 26 countries.

Throughout the pandemic, Puma’s digital sales surged, experiencing a record-breaking year in 2021.

According to the sportswear company, the partnership with parcelLab is a further sign of the continued investment they are making in their ecommerce offering and the decision to evolve into a digital-first organisation.

Puma will be using parcelLab’s service to provide their customers with “branded, personalised, and transparent communications.”

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The company hopes the partnership will improve the end to end experience and be pivotal in advancing Puma’s ambition of a more direct and digitally enabled strategy – helping to fuel its rapid growth.

“We have continued to see our customers shop online as we develop our digital-first direct to consumer strategy, with more than a third of our sales this Christmas taking place online,” Puma head of retail and ecommerce Colette Hilton.

“This partnership with parcelLab allows us to further refine our already industry leading digital offering and provide our customers with the most innovative online shopping experience.”

ParcelLab chief executive and co-founder Tobias Buxhoidt added: “We are thrilled to be offering parcelLab’s platform to Puma and their customers, providing each customer with an immersive experience that will grab their attention and spark loyalty towards Puma.”

“Whether it’s being proactive in sending delivery updates to the customer or leveraging the opportunities our platform offers for future purchases, these are all critical parts of the consumers journey and sit at the heart of what we do at parcelLab.”

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