Pinterest acquires AI shopping platform The Yes

Pinterest has acquired AI powered shopping service The Yes, as it pivots from image sharing to social commerce.

The Yes provides users with a personalised shopping feed whereby technology “learns” their style as they shop across hundreds of online fashion platforms and websites.

The platform’s AI will fast-track Pinterest’s shopping ambitions and establish a new strategic organisation.

Pinterest’s acquisition is the latest of several social shopping features it has implemented over the past year, as it works to establish itself as a commerce destination.

In January 2022, Pinterest added AR try-on features for shopping home and interior items from retailers including West Elm and CB2. Last October, it also added Pinterest TV for users to watch live and shoppable videos from creators.

In a press release, Pinterest described itself as a “shopping platform that brings together the unique commercial intent of its audience and the ability to visually explore products as you would in a magazine or catalog.”

READ MORE: Pinterest to ban all climate change misinformation

The Yes was founded by former Stitch Fix chief operating officer Julie Bornstein and co-founder, Amit Aggarwal. As a result of the acquisition, Bornstein will report to Pinterest’s co-founder and chief executive, Ben Silbermann, who will lead shopping vision and strategy across Pinterest.

The new management team will create a new and strategic organisation dedicated to Pinterest’s taste-driven shopping efforts to help steer the evolution of features for Pinners and merchants on Pinterest, a press release stated.

“I’ve spent my career at the intersection of shopping, fashion and technology and have seen first hand the valuable impact of building technology that enables brands to join a platform with ease while enabling customers to share their preferences,” Bornstein said.

“Joining forces with Pinterest to broaden our reach utilizing such an inspirational platform is an exciting and ideal next step for our team and technology.”

Ben Silbermann added: “The Yes team are experts in building an end-to-end shopping experience. They share our vision of making it simple to find the right products that are personalized for you based on your taste and style.”

“We’re very excited about The Yes’s talented team and technology as we build dedicated shopping experiences on Pinterest.”

As a result of the acquisition, The Yes will close down its app and site and solely focus on Pinterest.

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