Jisp has joined forces with *Shopt in a “unique digital partnership” which aims to break down the “silos that exist today in the Convenience channel.”
According to Jisp and *Shopt, the leading app for convenience retailers, the partnership “symbolises the start of a more connected convenience, bringing savings and other benefits to brands, independent retailers and their shoppers.”
Registering with *Shopt will give retailers access to exclusive product offers, incentivising the stock and display of featured lines, with Jisp’s Scan and Save solution creating the pull through to shopper sales via their savings and reward app.
According to Jisp, this will give brands full visibility of sales ‘’in’’ and sales ‘’out’’ across independent stores in conjunction with leading insights on retailer and shopper.
The data will support brand’s ability to understand retailer and shopper behaviours more accurately, for the first time in this channel.
“This is the start of a convenience revolution designed to help brands, retailers and shoppers to make money and save money through more connected, transparent and profitable business,” both companies stated.
“We’re excited and proud of our new partnership with *Shopt to provide thousands of independent convenience retailers the benefit of a powerful retail media propositions at zero cost to them,” Jisp managing director Ilann Hepworth said.
“Our partnership will support getting shoppers back into stores, drive sales, offset rising costs, help shoppers save on their favourite brands and be rewarded for shopping locally.”
*Shopt managing director Jemma Blaylock added: “I am delighted and hugely excited by our partnership with Jisp.”
“Whilst the pandemic triggered the start of significant change in independent convenience, we’re at a pivotal moment in time to provide the connected innovation and insight that brands and retailers urgently need to sell more and save money.
“Our passionate belief about putting the retailer at the heart of this partnership means we can enable a liquid and agile way of trading, eliminating duplication and waste and ensuring investment reaches retailers and shoppers directly increasing sales.”