Zalando has acquired a majority stake in Highsnobiety for an undisclosed figure.
The surprising move has come as a result of Zalando wanting to accelerate its ambition to be a top destination for streetwear, new luxury and fashion inspiration.
Highsnobiety was founded by David Fischer in Berlin in 2005, initially as a blog. However it is now a publishing company, creative consultancy and a ecommerce platform.
Now, Highsnobiety will be utilised as a strategic and creative consultant to help Zalando develop new inspiration-focused spaces and formats on its platform.
In turn, Highsnobiety will benefit from Zalando’s experience as an ecommerce platform for its own operation.
“Both of our companies share a passion for building strong brand partnerships and enabling brands to inspire audiences with their products and stories,” Zalando founder David Schneider said.
“Partnering with Highsnobiety will allow us to execute much faster on our ambition to offer the most relevant and engaging – as well as convenient – shopping experience to our customers.
“I’m excited to see our joint vision materialize and to shape the future of fashion content in commerce together”.
Despite Zalando controlling the majority stake in the company, Highsnobiety will continue to operate in its current iteration, retaining its editorial and creational autonomy.
Fischer will retain a minority stake in the business.