Co-op has extended its age estimation technology trial to five of its stores in partnership with Diebold Nixdorf and Yoti.
The technology differs from facial recognition tech and does not retain or store images in a database, removing the concern around data privacy, making it an attractive piece of technology for retailers.
Co-op’s pilot is now testing out a solution that uses Yoti’s age estimation technology, in five of its Manchester stores, including one located within its Customer Support Centre where it first tested the tech last November.
The trial will run until the end of the month and is part of the UK government’s Home Office Digital ID Sandbox, which provides an opportunity for industry and retail to test innovative approaches to age estimation technology.
Retailers up and down the country taking part in the trial are hoping that the tech could reduce checkout friction and the abuse of staff members asking for forms of ID.
The Co-op also says there is the potential to make shopping quicker, easier and more convenient for customers, especially at busier times.
“We are excited to collaborate with Co-op and Diebold Nixdorf to help people prove their age direct to the self-checkout terminal in seconds, without store worker intervention,” Yoti chief commercial officer John Abbott said.
“It is a privacy preserving, GDPR compliant solution that can be easily integrated to meet local regulatory requirements.”
Diebold Nixdorf SVP Ben Gale, added: “We are continuously driving retail and customer improvements through the self-checkout experience. Vynamic Smart Vision I Age Verification is a win for everyone:”
“The consumer is empowered to conduct the transaction themselves, resulting in an improved overall customer experience, while delivering better throughput, and an enhanced brand reputation.”