Walmart launches TV shopping partnership with Roku

Walmart has launched a TV shopping partnership with Roku to help “make TV streaming the next ecommerce shopping destination.”

The two companies have inked a deal that will make Walmart the exclusive retailer allowing streaming viewers to purchase products fulfilled by the company and directly on Roku’s platform.

“We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase,” Walmart chief marketing officer William White.

“No one has cracked the code around video shoppability. By working with Roku, we’re the first to market retailer to bring customers a new shoppable experience and seamless checkout on the largest screen in their homes – their TV.”

To purchase goods, TV watchers simply press ‘OK’ on their remote during a shoppable ad roll before proceeding to checkout with their payment details which have been pre-detailed from Roku Pay.

Once ‘OK’ has been pressed on the remote, the Walmart checkout page places the order.

Customers then receive purchase confirmation through their email address along with shipping, return, and support information.

Roku head of TV commerce Peter Hamilton added: “We’re making shopping on TV as easy as it is on social.”

“For years, streamers have purchased new Roku devices and signed up for millions of subscriptions with their Roku remote. Streaming commerce brings that same ease and convenience to marketers and shoppers.”

Roku will use its OneView technology to “activate and measure” the shoppable adverts.

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