Primark’s click and collect trial to be powered by Clipper Logistics

Primark’s highly-anticipated click and collect trial – scheduled to launch at the end of this year – will be powered by logistics firm Clipper Group.

The high street fashion giant announced it would be trialling an online click and collect trial earlier this week, its first step towards online shopping.

The trial – which will run across 25 stores in the northwest of England – will see Primark offering a click and collect option on children’s products. Clipper will provide on-line fulfilment capability and the store delivery solution via its in-house Clicklink operation.

Clipper will also look after any associated returns management needs.

READ MORE: Primark to launch online click & collect trial in online shopping first

“The Clipper track record in both retail logistics, efulfilment solutions and the development of our collaborative, retail focused, click and collect solution – Clicklink –  will all be put to great use in the Primark click and collect trial,” said Clipper CEO Tony Mannix.

“We are delighted to be involved, have enjoyed working alongside the Primark team to deliver the solution and look forward to seeing the initiative deliver success.”

Primark’s CEO Paul Marchant described the move as “another proud moment for the Primark business” as it continued “building on the work and investment [it has] been making in digital”.

The trial – widely considered to be a “milestone for the Primark business,” is expected to give customers access to twice as many items, on average.

“Not only will it give our existing customers so much more of what they love with greater convenience, it will also give us an opportunity to reach new customers by highlighting the fantastic products we have on kids,” Marchant said.

The new service is being trialled in an area of the northwest where we have a wide range of stores of different sizes and formats – we’ll confirm more details in the coming months and we can’t wait to see the customer response.”

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