British department store Fenwick has collaborated with luxury-on-loan wear, Front Row London to launch an exclusive rental service in their Bond Street and Newcastle stores.
Launching from today, the partnership will see many designer items and top trends straight from the runway to in-store, in a bid to encourage a more sustainable purchase.
Brands featured include Fendi, Gucci and Chanel with the new service offering the option to rent pieces for three to five days.
“We are so excited to partner with Fenwick at their Bond Street flagship and Newcastle locations, allowing customers the option of a sustainable rotating wardrobe for their upcoming occasions,” Front Row founder Shika Bodani said.
Fenwick head of brand Leo Fenwick added: “Fenwick is launching this rental service with Front Row as part of a global shift to a more circular fashion future.
“By choosing to rent through Fenwick, customers are helping to extend and enrich the life of the garments, whilst reducing their impact on the planet. As a result, they are also adding to the story and memories each piece holds.”
The Fenwick and Front Row exclusive rental collection will be available in the Bond Street store from Wednesday 22nd June 2022 and in the Newcastle Fenwick store from 23rd June 2022.