Gopuff announces sponsorship with The O2

Rapid grocery delivery startup Gopuff has announced a multi-year sponsorship with The O2.

Gopuff will becomeThe O2’s principal partner and official grocery, food and beverage delivery partner.

Through the multi-year deal, brokered by AEG Global Partnerships, Gopuff will integrate directly into The O2 event experience, delivering food and other essential items within the venue, as well as offering unique VIP experiences, access to tickets, and more.

Consumers visiting the venue are now able to bypass concession lines through rapid click-and-collect services in The O2 app powered by Gopuff.

To launch the partnership, customers across the UK can enter to win seats in Gopuff’s VIP suite with unbeatable views of the stage, a private bar and more, for an upcoming event just by purchasing select products on Gopuff.

The “Treats for VIP Seats” campaign will be available throughout 2022, the two entities announced.

Gopuff will also provide the world-renowned artists who perform at The O2 with instant access to their performance essentials whilst onsite. Tapping into its large selection of quality products, Gopuff will make backstage deliveries directly to select artists and tour production, helping them prepare for each event.

“We are so pleased to welcome Gopuff, a forward-thinking leader in the world of instant commerce, to The O2,” AEG global partnerships executive VP Paul Samuels said.

“This partnership allows us to continue investing in improving the customer experience for our fans and premium clients, and with digital ticketing and other innovative solutions available for all customers via The O2’s app, we’re making the concert-going experience as seamless as possible through digital means.

“With Gopuff’s passion for fast customer delivery paired with our track record of being a leader in live events and customer-centric approach, we are confident that over the next few years, Gopuff will significantly boost the onsite experience both for fans and artists, and we’re delighted to have them on board.”

Gopuff SVP of international Bryan Batista added: “We know our customers love music and live events, and partnering with The O2 enables us to meet them where they are and deliver the show-stopping Gopuff experience at live events.

“We are excited to offer fans and world-class performing artists instant access to our unmatched selection of quality products.

“Gopuff sits at the intersection of culture and commerce, and our partnership with one of the world’s most iconic venues, The O2, further elevates the experiences we are able to provide to millions of existing and new customers.”

Around eight million people visit The O2 each year.

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