Revolution Beauty launches mobile apps on poq platform to drive DTC growth

Revolution Beauty has launched native Android and iOS apps using poq’s MACH Alliance-certified, headless salesforce native app platform.

The beauty brand has experienced rapid growth since 2014, predominantly selling through third-party retailers, but is now looking to expand its reach with direct customer engagement through mobile apps.

As well as convenient commerce journeys, the native apps will offer an engaging experience to Revolution Beauty’s global community, including personalised recommendations, a loyalty program powered by Yotpo and the ability to communicate 1:1 with their members.

“Our long term strategy is to be a challenger to the legacy players in the beauty space. App is a natural channel for us to connect with the community that loves our brand and offer them a Revolution experience that they can’t get in a retailer,” Revolution Beauty digital director Sally Minto said.

READ MORE: Revolution Beauty sees profits soar as CEO touts “phenomenal” omnichannel model

“Partnering with poq was an obvious choice for us. As a Salesforce Commerce Cloud user, their AppExchange app integrated with our tech stack seamlessly.

“That coupled with their experience has ensured we received a fast launch to market and an exciting app proposition for our customers.”

Poq chief executive officer Jay Johnston added “We are delighted to add Revolution Beauty to our growing roster of poq platform users in the cosmetic and skincare industry.”

“They are a brand that is loved by their customers and continue to grow at a rapid rate globally. We look forward to supporting them through their expansion journey with our highly scalable and extensible app platform.”

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