B&Q owner Kingfisher has tapped up Marxent’s 3D Cloud technology to implement new 3D visualisation, planning, and design tech across a number of its banners.
The new partnership will include a 3D kitchen, bathroom, and storage planner with virtual reality capabilities in addition to a series of mobile 3D product configurators.
“We’re focused on offering the best experience for our customers, offering greater convenience, choice and speed as part of our Powered by Kingfisher strategy,” Kingfisher chief digital and tech officer JJ Van Oosten said.
“We chose 3D Cloud by Marxent because they have the tech, team, and experience to implement 3D experiences at enterprise scale.”
“The 3D room planner tool in stores combines leading-edge visualisation and configuration technology and provides customers with a seamless and personalised shopping experience.”
“In partnering with Marxent, it has enabled us to focus on our mobile first approach, with tools to allow our customers to design from pictures and room scanning.”
“3D technology is just one of the initiatives we have launched to ensure Kingfisher is at the forefront of innovation in retail.”
B&Q has launched the system in the UK, Republic of Ireland and Romania.
The retail group has also rolled out a line-up of intuitive, mobile first 3D product configurators for fireplaces and for the Kingfisher exclusive Atomia and Alara product lines, at B&Q.
The new tech means that shoppers are able to explore, design, visualise and checkout in a single app.
More sophisticated design features are also available for experienced designers.
Marxent managing director of 3D Cloud Leigh Davidson added: “This initiative is the definition of innovation at scale.”
“Kingfisher is a truly innovative company with some of the brightest minds in digital and home improvement tackling the most challenging customer experience problems in the vertical across many markets.”
“It’s been an absolute honour to work with the Kingfisher, B&Q and Brico Depot teams and to support this vital stage in their digital transformation. Updating its digital offer is at the centre of Kingfisher’s transformation strategy.”
“The 3D room planner and 3D product configurators are paving the way for all Kingfisher’s room planning tools to work off the same platform, bringing a seamless customer experience to their banners in the UK, Ireland and Romania.”