Walmart has started negotiations to acquire AR optical technology company Memoni, with financial terms not yet disclosed.
The deal is expected to close in the coming weeks, with Memomi employees joining the Walmart Global Tech division.
Memomi has enabled digital measurements for Walmart and Sam’s Club Optical customers since 2019.
Throughout this period, Memomi has also powers the optical ecommerce experience on SamsClub.com.
“Customers are looking for access to care digitally, in their homes, and purchasing eyeglasses is no different,” says Walmart vice president of speciality services David Reitnauer said.
“This acquisition supports our health and wellness mission to provide accessible care to the communities we serve.”
Memoni chief technology officer Ofer Saban added: “Walmart’s ability to roll-out our virtual try-on and contact-free digital measurements service in a short period of time shows how committed Walmart is to its customers’ need for digital care in-stores and at home.”