European fashion retailer C&A is bolstering its online offering by launching on Amazon Fashion.
The company is offering select items on Amazon’s German website Amazon.de, with the Dutch, French, Italian and Spanish websites following soon.
The C&A assortment available on Amazon Fashion will include “essential collections” for women, men and kids as well as selected fashion items.
The Amazon partnership reflects C&A’s commitment to expanding its online presence as an important part of its omnichannel strategy, the company said.
“Amazon is becoming an increasingly important fashion destination for consumers in Europe,” C&A chief digital officer Joris van Rooy said.
“It is important for us that we serve consumers and help them find the best of C&A, especially when their journey starts with Amazon Fashion.”