Google Cloud launches new partnership with H&M

Google Cloud has announced a new partnership with global fashion giant H&M Group.

The alliance will see the retailer leverage Google Cloud’s data analytics capabilities and global infrastructure to further enhance its customer experience and supply chain enablement.

Google Cloud will collaborate with H&M Group to develop an “enterprise data backbone” including a core data platform, data product, and advanced artificial intelligence (AI) and machine learning (ML) capabilities.

This will also include the establishment of a new data mesh to further make all types of data and events accessible from multiple sources including in-store, online, its brands ecosystem and suppliers.

As the partnership develops, this will translate to increased optimisation of internal supply chains, as well as next-generation customer experiences across a variety of sales channels, from physical stores to ecommerce.

READ MORE: LVMH enters “unprecedented” tie-up with Google Cloud to build AI solutions across its brands

In addition, the collaboration will enable further development of data science and AI capabilities throughout H&M Group’s business.

“H&M Group has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers,” H&M Group chief technology officer Alan Boehme said.

“We are now further accelerating digitalisation as we believe in sustainable growth powered by advanced analytics and tech. Therefore, I’m happy to announce we’ve found a provider who matches our needs.”

Google Cloud managing director Nordic region Eva Fors added: “We’re delighted to announce this partnership, and look forward to working with H&M Group to create new and exciting customer experiences, whether that’s in-store or online.”

“We admire H&M Group’s commitment to innovation and are excited to move forward in our journey together.”

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