Dyson is opening its second UK demo store at The Trafford Centre in Manchester.
The tech giant’s new store is part of Dyson’s global drive to “grow its direct-to-consumer retail ambitions and bring pioneering technology to Manchester.”
The space has a range of demonstration zones, including indoor air quality demos which show live air quality data and the chance to try out the range of vacuum cleaners.
The beauty lab also boasts three styling stations where shoppers can have a wash and style with Dyson hair care technologies.
“Dyson operates more than 300 Dyson stores worldwide and this new Dyson Demo store in Manchester is the second to open in the UK,” Dyson demo store manager Manchester Kristofer Johnson said.
“Together with our Dyson online store, this store in The Trafford Centre in Manchester forms a part of Dyson’s growing ambitions in direct-to-consumer retail, providing consumers across the North of England with more opportunities to discover Dyson technology – through both the virtual and physical world.”