Amazon Fresh stores are offering all Prime members a 25% discount on their in-store shop.
The offer is part of Amazon Prime Day which, despite its name, will run for 48 hours, from July 12 to July 13.
All 19 Amazon Fresh stores, the most recent being the Sevenoaks location which opened last month, are participating in the promotion.
The discount covers everything in-store – including “an array of fresh flowers and their daily newspaper” – excluding only beers, wines and spirits and infant formula.
While customers do not need to be Prime members to enter Amazon Fresh stores, the offer is only available for Prime members.
The 25% discount will apply every time a Prime member shops in-store for the duration of the promotion.
Although Prime Day will run from July 12 to July 13, Amazon has launched early deals from 21 June, which include up to 50% of top brands.
Participating brands that will be included in Prime Day deals include Philips, Bosch, Elemis, Rimmel, Urban Decay, Samsung, Shark and Puma.
“Our Prime members across the UK will find the widest selection and best deals yet this Prime Day,” Amazon UK country manager John Boumphrey said.
“From thousands of local British small businesses our members love, to the national brands and popular products they trust, Prime Day will help people save money, have fun, and also shop small.”