OnBuy appoints new marketing director in bid to become a household name

Online marketplace OnBuy has appointed Cherie Cook to lead its marketing team.

Cherie previously held positions at Thomas Cook, Bupa and most recently AO, where she led the marketing team to run multi-million-pound campaigns helping the business to grow threefold.

Cherie will be leading large-scale marketing campaigns for OnBuy in 2023, allowing the brand to reach millions more customers and showcase its proposition of being the “marketplace that doesn’t compete with its brands and retailers and rewards customers for their loyalty.”

“OnBuy are on a mission to reimagine how we shop online. In a few short years they’ve achieved well-documented success, gained support from huge brands and millions of shoppers,” Cherie said.

READ MORE: OnBuy appoints Julian Browne as chief technology officer

“I’ve experienced first-hand what is possible when you truly put customers at the heart of all that you do, so I’m excited to be part of the team that will write the next chapter of the OnBuy story.

“There’s so much more we all want to do to raise the bar for customers and sellers and establish a new ordinary; we’re only just getting started.

“The marketing team – which is full of smart, curious, and driven people – are set to make OnBuy a destination customers come back to time and time again.”

OnBuy founder and chief executive Cas Paton added: “As a true marketing visionary and a leader of AO’s fantastic marketing to date, Cherie has been there and got the t-shirt.”

“She was the best candidate for OnBuy to fuel our next wave of growth. She’s a forward-thinker with a ‘get it done’ approach – qualities needed to move at the scale we expect.”

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