SleekFlow, a leading SaaS omnichannel social commerce platform, has launched its new UK operation following an $8m Series A funding round.
The company has appointed ecommerce industry specialist Craig Johnson as its UK sales director and opened its doors in Waterloo, London.
Craig previously led business development at shipping ecommerce provider Easyship, tasked with overseeing new business, brand strategy and growing the sales department.
Prior to this he spent four years serving as regional sales manager for Mindbody, with responsibility for growing the UK and EU market and supporting its IPO. The company went on to be acquired by Vista Equity Partners in 2019 for $1.9 billion.
He will be tasked with growing SleekFlow’s UK operation, including building the customer pipeline, developing the sales team, and expanding its operations by hiring up to 50 staff in the next three years.
“SleekFlow is an incredible business, and I am excited about the opportunity to work alongside Henson and the team to develop and scale-up our UK operation,” Johnson said.
“We have huge plans for this market, supported by a product and services that will revolutionise how organisations operate and communicate through social commerce.”
Sleekflow founder Henson Tsai added: “Craig is the perfect choice to lead our newly launched UK business, bringing with him a huge array of skills and understanding about the local market.”
“Following our highly successful funding round, we have pledged to create many new jobs in the UK market and rapidly expand our operations, offering customers incredible capabilities through our platform.”
The latest funding round was led by top-tier New York-based venture capital firm Tiger Global Partners.
SleekFlow will use the cash for market penetration in Southeast Asia, specifically in Singapore and Malaysia, while extending its presence to the UK, Europe, and other emerging markets.
“People nowadays spend more than 80% of their time on social platforms. It’s already a habit for us to discover products and even buy on social channels directly,” Tsai added.
“The huge social commerce market potential is expected to rise to 3.37 trillion by 2028, so we are excited that SleekFlow is part of this e-commerce revolution.
“Other than our market expansion to the UK, EU and other thriving social commerce markets, the new fund injection will be invested in advanced product development including detailed buyer journey tracking and analytics which provide invaluable actionable insights for enterprises.”