Pinterest has unveiled a raft of new innovative merchant features to help it capitalise on the growing number of users purchasing goods through social media.
According to, Pinterest, over 400 million ‘Pinners’ come to the platform every month to discover new products and shop for brands.
The new merchant features include The Pinterest API for Shopping, Product Tagging for Pins, Video in Catalog, and Shop Tab on Business Profiles.
“At Pinterest, our goal is to turn inspiration into action, and our vision for shopping is to make it possible to buy anything Pinners are inspired by on the platform,” Pinterest senior Vice President of engineering Jeremy King said.
“In 2021, the number of Pinners engaging with shopping surfaces on Pinterest grew over 215%, and 89% of weekly Pinners use Pinterest for inspiration in their path to purchase.
“The new shopping features such as the API for Shopping allows brands and retailers to reach high-intent Pinners during the earliest stage of their shopping journey with the most updated catalog data.”
The number of merchant catalogs on Pinterest increased by 87% in Q1 2022 compared to the year prior, according to the company’s data.
The Pinterest API for Shopping has been shown to lead to a 97% accuracy level for price and availability data.
Pinterest chief marketing technology officer Chris Lentini added: “Pinterest’s new API has allowed Zazzle to efficiently and effectively promote hand-curated design collections via shopping campaigns.
“We’re seeing some promising early performance and are excited for the potential this has to continue showcasing our talented independent creator community.”
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