Spar UK & NI has announced Mentor Digital’s appointment as its new digital agency partner.
Following a competitive tender process, the company was chosen as the winning bidder to design and develop the new Spar UK & NI corporate websites.
Mentor Digital will also be tasked with delivering ongoing creative, technical, and digital marketing solutions to help drive SPAR’s digital strategy forward.
Spar is the world’s largest retail food chain and has around 2,600 stores in the UK.
According to the grocery retailer, it is in an excellent position having both ‘clicks and bricks’ through its stores and existing online presence.
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Mentor Digital will work to provide modern web applications delivering on SPAR’s digital strategy that will focus on community and health and well-being.
The new SPAR websites will be developed using the open-source Umbraco CMS platform, which provides highly secure, enterprise level, content management experiences with no ongoing licenses.
“We are absolutely delighted to be adding SPAR to our client portfolio and it really feels like we are levelling up as an agency taking on clients of this calibre,” Mentor managing director Holland Risley said.
“I think this really reflects the high quality of the work that we have been producing in recent years, along with the recent high profile awards that we have won.
“The design work is already looking really exciting, we are focusing on bringing depth and quality to the sites by using micro UX, emotive design and parallax effects and we are really looking forward to launching the new look SPAR websites later this year.”
