Sephora is partnering with digital commerce platform commercetools to enhance its omnichannel shopping offering.
The beauty retailer is implementing the commercetools MACH (microservices, API-first, cloud-native and headless) technology as its next-generation commerce solution.
The partnership is part of Sephora’s wider mission to give its customers the ability to shop “without constraints, anytime, anywhere.”
The retailer is striving to unify its in-store and online shopping experiences for customers, bolster omnichannel offerings, and increase personalisation throughout its digital experiences.
The company will move from an older legacy system to a composable architecture, and plans to continuously develop new frictionless features for its customers.
According to Sephora, commercetools was selected because of its superior technology and architecture.
“At Sephora, we are constantly focused on delivering best-in-class experiences for our clients, both in our stores as well as online, and are dedicated to meeting their ever-evolving wants and needs,” Sephora chief technology officer Sree Sreedhararaj said.
“The superior technology and MACH-based architecture commercetools provides are not only incredibly reliable, but they also allow us to scale quickly and efficiently, ensuring our clients are always getting the digital experience they deserve and have come to expect from Sephora.”
Commercetools chief executive officer Dirk Hoerig added: “Sephora has long been the gold standard for digital customer experiences, continually reinventing how consumers shop online.”
“At commercetools, we are excited to help Sephora continue to drive disruption in the space and deliver the most innovative and engaging opportunities for its customers.
“We’re honoured that Sephora has chosen commercetools as its partner for the next generation of its digital commerce business.”