Amazon Prime Day 2022 results: bigger, better, faster, more

Amazon Prime Day 2022 has been the biggest ever Prime Day event in the company’s history, with more than 300 million items purchased worldwide.

Prime members purchased more products than ever before during Prime Day 2022, with Amazon’s own lines proving popular thanks to some substantial discounts.

Topping the list in the UK was Amazon’s Fire TV Stick with Alexa Voice Remote,  with the ecommerce tech brand’s Echo and Ring devices also coming in as some of the best-selling items during the promotional period.

This year’s two-day sale event – which took place throughout 12 and 13 July – was also a record-breaking event for Amazon’s selling partners, most of whom are small and medium-sized businesses.

READ MORE: A quarter of UK shoppers plan to shop Amazon Prime Day sales

Customers shopping Prime Day deals spent over $3 billion across more than 100 million small business items, who collectively saw a sales growth in Amazon’s store which outpaced own Amazon’s retail business.

Many of those were included in Amazon’s Support Small Businesses to Win Big sweepstakes; a free initiative which gave customers the chance to win prizes if they purchased a product from a qualifying small business.

Amazon also doubled its charitable donations on all eligible purchases in the UK during the Prime Day event, making this also one of the biggest days for UK charities on AmazonSmile.

Amazon UK country manager John Boumphrey said that Prime members participated in “record levels”.

“Prime Day delivered something for everyone – great savings for Prime customers, critical sales for the 65,000 UK small businesses that sell on Amazon, and increasing donations for more than 45,000 UK charities that customers can choose to support through AmazonSmile.”

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