Lovehoney launches first sexual wellness space in the metaverse

Lovehoney is launching the world’s first sexual wellness pop-up space in the metaverse.

Hosted on virtual world browser Decentraland, the space spans four floors and offers a full, immersive brand and product experience.

The virtual store will also include educational videos, workshops, a dance floor showcasing the new music-activated product collection “Juno” and an erotic NFT art exhibition and auction.

For Lovehoney, the metaverse offers an “anonymous place for people to explore sexual wellness products and content around the topic of sexuality.”

READ MORE: Zapp x Lelo: The first sex toy delivery service

“Even though we’ve made progress over the last twenty years, when it comes to sexuality and the way we treat the topic in society, there is still a long way to go,” Lovehoney head of sexual empowerment Johanna Rief said.

“In a world where ‘big tech’ is silencing sexual wellness brands, with regulations on Instagram and Google becoming more and more tight, it’s exciting for us to launch an experience like this pop-up space.”

Lovehoney global sextech expert Bryony Cole added: “People naturally look at entertainment as the only possibility for sextech, but there is also a great potential for sex education, sexual happiness and sexual health support in the Metaverse.”

“Plus, the combined anonymity and intimacy of this platform, allows people to engage with this topic further, where they perhaps don’t feel comfortable in real life, allowing more people to educate.”

The store is open from 5pm BST July 15 to 31 2022 and can be entered with any computer through this link.

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