Zapp launches ‘Zapp Boutique’ for premium and luxury brands

Rapid grocery delivery startup Zapp has launched ‘Zapp Boutique,’ making it the first on-demand commerce brand to stock brands such as Daylesford, Dr. Barbara Sturm, OnlyRoses, Lelo and Trudon.

“Our mission is to delight customers with things that make them happy, the moment they want it and so it made perfect sense to take the Zapp experience to the next level with Zapp Boutique,” the company’s VP of strategy Steve O’Hear said.

Customers will have access to products such as OnlyRoses Infinite Rose Waldorf Crimson (£209.99) and Infinite Rose Champagne (£104.99), Apple AirPods Pro £239.99 and Daylesford Diffuser Fig Gift Set (£48.99).

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London-based high-end gifting brand OnlyRoses has joined the line-up of brands available on Zapp Boutique. Its Infinite Rose Waldorf Crimson (£209.99) and Infinite Rose Champagne (£104.99) arrangements will be available for rapid delivery, 24/7.

“Premium products have always been incredibly popular with our customers and now it’s easier than ever to shop premium and luxury on Zapp,” O’Hear said.

Zapp has grown from a single location in West London to multiple micro-fulfilment centres in the UK capital city after launching in 2020.

The startup has been backed by investors including Lewis Hamilton, Lightspeed, 468 Capital, BroadLight Capital, Atomico, Burda, and Vorwerk Ventures.

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