Bazaarvoice appoints former Shopify executive as CTO

Bazaarvoice has appointed former Shopify VP Colin Bodell as its new chief technology officer.

Bodell has more than 25 years of experience in the technology industry, but has been especially focused on hyper-growth tech organisations and growing their platforms at scale.

Prior to joining Bazaarvoice, Bodell was a vice president of engineering at Shopify, working to scale their Shopify Plus platform, and delivering solutions to Shopify’s largest merchants. During his tenure Shopify grew to $175 billion in GMV.

Before Shopify, he served as CTO at multiple organisations, including Groupon, American Eagle Outfitters, and Time Inc.

He also held several VP positions at Amazon over his eight year tenure. While there, he led the Amazon website platform to scale the business from $8 billion in GMV to over $200 billion.

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“As a former customer of their products and services, it’s clear to me that the market potential of Bazaarvoice is huge,” said Bodell.

“Ecommerce purchase decisions are fundamentally made based on experiential feedback – peer-to-peer reviews, ratings and recommendations.

“These come directly from real users, and are verified as authentic and trustworthy. The company has a huge data set of user-generated content, and we’re only scratching the surface of possibilities. Today, commerce is controlled by the consumer, and having the voice of the consumer at your fingertips like Bazaarvoice does, is invaluable.”

Bazaarvoice chief executive Keith Nealon added: “Colin’s transformational thought leadership and retail and technology expertise will be integral in delivering our mission at Bazaarvoice of making shopping radically transparent.”

“In today’s consumer-to-consumer economy, user-generated content (UGC) is more needed than ever, and the breadth and depth of expertise Colin brings, specifically in the commerce space, will help drive success for our clients while making our products and services more accessible.”

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