ThredUp has appointed Noelle Sadler as its chief marketing officer, the resale platform’s first dedicated CMO in nearly five years.
In her new position, Sadler will apply her expertise in ecommerce marketing and merchandising, in a bid to attract younger shoppers onto the platform.
She will report to thredUP president Anthony Marino, who previously oversaw marketing.
Sadler joins thredUP from online fashion retailer Lulus, where she served as CMO. Before Lulus, she held several senior marketing roles at MAC Cosmetics, as well as co-founding Retold Recycling, a subscription-based clothing clean out service.
“ThredUP is undeniably changing the way the world shops and I’m eager to further the company’s mission. My expertise is deeply rooted in consumer marketing and merchandising, while my passion closely aligns with sustainability and reducing fashion waste,” Sadler said.
“As a thredUP customer, I’m thrilled to have the opportunity to use my marketing expertise to drive awareness of the mission and enhance the customer experience and build brand loyalty.
“I look forward to building on the incredible work thredUP and its marketing team have already achieved.”
ThredUp president Anthony Marino added: “thredUP has made great strides towards our mission of inspiring a new generation of consumers to think secondhand first. As we continue to shift consumer preference from new to used, it’s imperative that we make shopping secondhand as easy as possible and provide a delightful experience for the next generation of thrifters.
“Resale is taking hold of the modern shopper, and Noelle’s expertise will help enhance the customer experience and in turn fuel growth among young buyers.”