Ferragamo partners with Farfetch to expand online presence

Salvatore Ferragamo has partnered with online luxury shopping retailer Farfetch to expand its online presence and grow its visibility among younger shoppers.

The Italian fashion house will use Farfetch’s platform for its ecommerce, while engaging with a millennial and Gen Z luxury demographic.

The move comes after Ferragamo appointed former Burberry boss Marco Gobbetti as its new chief executive back in January, to revamp its image and appeal among younger consumers.

READ MORE: Matchesfashion appoints former Farfetch executive as COO

Since taking the reins, Gobbetti has said he plan to double Ferragamo’s sales to nearly $2.4 billion in 2026, by renovating stores, investing more in marketing and communication, and enhancing the company’s technology and supply chain.

“Ferragamo has a wonderful heritage of creativity and craftsmanship and I am hugely excited about the opportunity to take it to a unique new audience globally,” Farfetch chief executive José Neves said.

“Its outstanding product and creativity, coupled with our marketing capabilities and innovative digital experiences will captivate that audience.”

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